3 of the amazing Benefits of Google Analytics:
Who hasn’t heard about the tool Google Analytics and the amazing features that it brings? It is one of the most powerful digital analytics software which provides an in depth analysis of the visitors of your website. Hence, you can base your website’s strategy on the valuable insights provided by Google Analytics and help yourself grow.
With digital space becoming valuable with each passing day, there hardly would be any business left which doesn’t have a digital presence of any kind. And for all of the businesses who have a website, it becomes absolutely imperative for them to be using Google Analytics because it reveals the behavior of the visitors of your website. Furthermore, with the help of Analytics, you can also get an insight regarding the inner structure of your website and whether or not it is fulfilling the purpose for which it was created in the first place.
So, irrespective of what your website is, understanding your visitor through Google Analytics will definitely go a long way in fetching out better results for your website’s goals. And without any further ado, we will head directly to the points on why you should have Google Analytics for your website.
Collection of Data:
The best thing about Google Analytics is that it enables the user to have their data saved and compiled without the user having to do anything at all.
The only thing that you have to do on your part is to setup your Google Analytics account and then let the software pour in its magic.
Once you have setup your account and have put in the code to your site, then the Analytics will automatically start collecting the data of the visitors of your sites and the action they perform while they are at your web space.
As for the reports, it is recommended that you wait at least for a few days prior to analyzing the generated reports because it will give you a better insight.
Get to know how People Land on your Website:
With over a billion websites circulating in the world of internet and with each one of them fighting hard to get the attention of the end consumer; it becomes very important to know how people actually end up on your web space. With an entire section of Google Analytics, Acquisition, dedicated for this purpose, you are fully aware of from where all the traffic of yours come from. With Google Analytics, you are able to track how many people have landed on your website either through organic search or from social media or from a link attached to any other site. With this knowledge, you are able to track which of your marketing efforts are working and which of needs a little brushing up.
Tracking your Visitors’ Activities:
Like in any race, the first step is the hardest and in the world of websites, it is getting people to your website. Once you have achieved this goal, the next thing that you have to do is to keep them engaged so that they stick around to your website. One way you can help yourself in this regard is through Google Analytics which help you break down which pages are the ones that get the most hits and which are the ones that have the most bounce rate.
While softwares of these kinds would have costed a fortune, we are all in luck that Google Analytics would cause a havoc on our pockets because it is completely free. No matter for whatever purpose you are going to use it, you can be assured that it will come free.
It is also very User Friendly:
You being a tech savvy or not would not matter with Google Analytics because it has been built in a way that makes it quite easy to operate. A newbie can become as good as a pro probably within a week of extensive use – so let’s get started, shall we?